Volvo Car AB, trading as Volvo Cars, is a Swedish multinational manufacturer of luxury vehicles.
Volvo is headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company's main marketing revolves around safety and its Swedish heritage and design.
Volvo Cars has been separate from its former parent conglomerate and producer of heavy trucks, buses, and construction equipment AB Volvo since 1999 when AB Volvo sold its automobile division Volvo Cars to Ford Motor Company for US$6.47 billion. On 28 March 2010, Ford sold Volvo Cars at a loss to Geely Holding for $1.8 billion; the deal closed in August 2010.Volvo Cars was publicly listed on the Nasdaq Stockholm stock exchange in 2021, though Geely Holding still retains majority ownership. Volvo Cars and AB Volvo share the Volvo logo, and cooperate in running the Volvo Museum.
In March 2021, Volvo Cars announced that it would be a fully electric brand by 2030, with vehicles sold exclusively online.[6][7] In June 2021, Volvo Cars and Swedish battery developer and manufacturer Northvolt announced the intention to establish a 50/50 joint venture consisting of a battery gigafactory and R&D (research and development) center. In December 2021, it was revealed the battery R&D center would be located in Gothenburg.In February 2022, Gothenburg was also chosen as the location for the battery gigafactory. During 2021 and 2022, Volvo Cars transferred its hybrid engine research and production capabilities in Skövde and Zhangjiakou to Aurobay, in a joint venture with Geely. In 2023, Volvo removed conventional engines as an option, meaning mild hybrids are the base engine option in the US.
The first Volvo car left the assembly line on 14 April 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. The round logo with the arrow pointing to the right is the Greek alchemical symbol for iron.
Presented in 1944, the Volvo PV444 passenger car only entered production in 1947. It was the smallest Volvo yet and became the most produced car that Volvo made, and spearheaded Volvo's move into the profitable American market. The first Volvos arrived in the United States in 1955, after the hardware wholesaler Leo Hirsh began distributing cars in California. Later, Texas was added, and in 1956, Volvo themselves began importing cars to the US. North America has consistently provided Volvo with their main outlet since.
In 1963, Volvo opened the Volvo Halifax Assembly plant, the first assembly plant in the company's history outside of Sweden, in Halifax, Nova Scotia, Canada. In 1964, Volvo opened its Torslanda plant in Sweden, which currently is one of its largest production sites (chiefly large cars and SUVs). Then in 1965, the Ghent, Belgium plant was opened, which is the company's second largest production site. This was also Volvo's first location producing cars within the European Economic Community. In 1989, the Uddevalla plant in Sweden was opened, which was jointly operated by Volvo Car Group and Pininfarina Sverige AB from 2005 to 2013.
Today, the company uses a system of letters denoting body style followed by the series number. "S" stands for "sedan", "C" stands for "coupé" or "convertible" (including three-door hatchback AKA "shooting brake") and "V" stands for "versatile" (5-door hatchback and station wagon). A V50 is an estate (also under "V") that is smaller than the V70. "XC" stands for "cross country" originally added to a more rugged V70 model as the V70XC and indicates all wheel drive paired with a raised suspension to give it an SUV look. Volvo would later change the name to the "XC70" in keeping with its car naming consistent with the XC90.
Originally, Volvo was planning a different naming scheme. S and C were to be the same, but "F", standing for "flexibility", was to be used on station wagons. When Volvo introduced the first generation S40 and V40 in 1995, they were announced as the S4 and F4. However, Audi complained that it had inherent rights to the S4 name, since it names its sporty vehicles "S", and the yet to be introduced sport version of the Audi A4 would have the S4 name. Volvo agreed to add a second digit, so the vehicles became the S40 and F40. However, that led to another complaint from Ferrari, who used the Ferrari F40 name on their legendary sports car. This led to Volvo switching the "F" to "V", for versatile.
The Volvo symbol is an ancient chemistry sign for iron. The iron sign is used to symbolize the strength of iron used in the car as Sweden is known for its quality iron. The diagonal line (a strip of metal) across the grille came about to hold the actual symbol, a circle with an arrow, in front of the radiator.
Volvo has, since the 1950s, had special international sales programs for customers assigned abroad, for example Diplomat Sales, Military Sales and Expat Sales. The Volvo trademark is now jointly owned (50/50) by Volvo Group and Volvo Car Group. One of the main promotional activities for the brand is the sailing Race Volvo Ocean Race, formerly known as the Whitbread Around the World Race. There is also a Volvo Baltic Race and Volvo Pacific Race, and Volvo likes to encourage its image by sponsoring golf tournaments all over the world including major championship events called the Volvo Masters and Volvo China Open.
Volvo sponsored the Volvo Ocean Race, the world's leading round-the-world yacht race for the first time in 2001-02. The next edition was to take place between 2011 and 2012. Volvo has also had a long-standing commitment to the International Sailing Federation (ISAF) and is involved in the Volvo/ISAF World Youth Sailing Championships since 1997. In 2011, Volvo Cars is the main sponsor of the winter sports and music festival Snowbombing in Austria. In 2012, Volvo signed NBA star Jeremy Lin to an endorsement agreement for two years to participate in Volvo's corporate and marketing activities as a "brand ambassador" for Volvo Car Corp. In 2015, Volvo signed a deal with Chennaiyin FC, a football franchise team of the Indian Super League as a side shirt sponsor.
In 1959, Volvo had set up its own motorsport department. This led to Volvo enjoying worldwide success in the motorsport arena throughout the early 1960s. In 1961, Gran Premio de Argentina Gunnar Andersson was appointed Volvo's competition department manager, signing a number of drivers, including Carl-Magnus Skogh, Tom Trana and Ewy Rosqvist, though he himself still continued to compete in rallies. In 1964, Volvo made heavy investments in the Safari Rally, entering four Volvo PV544s in the 1964 competition. A PV544, borrowed from Volvo and then modified[132] and driven by Joginder and Jaswant Singh won the Safari Rally in 1965. Volvo entered the European Touring Car Championship with the Volvo 240 Turbo in the 1980s. In the 1984 European Touring Car Championship, the Swedish team Sportpromotion won the EG Trophy at Zolder circuit, followed by placing second in the Mugello. In 1985, Volvo signed Swiss engine guru Ruedi Eggenberger to run its works team through Eggenberger Motorsport. Team drivers Gianfranco Brancatelli and Thomas Lindström led the 240T to victory in the 1985 ETCC. Also in 1985, New Zealander Mark Petch had purchased a 240T from the Magnum team in Sweden (and claimed to run the only privateer Volvo 240T outside of Europe), and drivers Robbie Francevic and Michel Delcourt had also won the Wellington 500 street race in New Zealand in January. Francevic went on to finish 5th in the 1985 Australian Touring Car Championship, taking wins at Symmons Plains and Oran Park. The factory-supported Petch team also participated in the 1985 Bathurst 1000. Thomas Lindström later joined Francevic to win the 1986 Wellington 500. The Petch team become the Volvo Dealer Team in 1986, and expanded to two cars, with the other being for John Bowe, who had driven the Volvo with Francevic at the 1985 Bathurst 1000.
Volvo contracted Belgian based team RAS Sport to be its works team in the ETCC in 1986, following Eggenberger moving to race Ford Sierra's. This team included defending champion Lindström, joined by ex-Formula One and Grand Prix motorcycle racer Johnny Cecotto, as well as Ulf Granberg and Anders Olofsson. The team took wins at wins at Hockenheim, Anderstorp, Brno, Österreichring and Zolder, though the wins at Anderstorp and the Österreichring were disqualified due to the use of illegal fuel. The 240T also entered the Guia Race, part of the Macau Grand Prix in 1985, 1986 and 1987, winning in both 1985 and 1986.
Volvo also saw success in the Deutsche Tourenwagen Meisterschaft (German Touring Car Championship), with a 240 Turbo driven by Per Stureson winning the 1985 DTM. Volvo also entered the British Touring Car Championship in the 1990s with Tom Walkinshaw Racing. This partnership was responsible for the controversial 850 Estate racing cars, driven by Rickard Rydell and Jan Lammers and with a best qualifying placing of third and a best race finish of fifth, which was only rendered uncompetitive when the FIA allowed the use of aerodynamic aids in 1995. TWR then built and ran the works 850 Saloon, with six wins in 1995, and five wins in 1996, and a S40, with one win in 1997 in the BTCC, as well as Volvo placing third in the Manufacturers Championship, both in 1995 and 1996. In 1998, TWR Volvo won the British Touring Car Championship with Rickard Rydell driving the S40R. Volvo also competed in the Super Touring category with the 850 across Europe and in Australia. Australian race car driver Peter Brock drove an 850 T5 with Tony Scott in the 1994 James Hardie 12 Hour production car race at Bathurst, finishing 25th. He also drove an 850 saloon in the 1996 Australian Super Touring Championship, placing sixth in the Drivers’ Championship.
Volvo regularly entered the S60 in the Swedish Touring Car Championship, where it finished 2nd in the drivers' championship twice and won the manufacturers' title once. The S60 continued to be raced after the formation of the Scandinavian Touring Car Championship, a merger of the Swedish and Danish touring car championships. Thed Björk won three consecutive titles from 2013 to 2015, driving an S60 prepared by Polestar Racing.
